The guided crossing. Four offers, each with edges.
These are not capabilities. They are named products with defined scope, fixed prices, and clear outcomes. The site practices what the book preaches.
The Exposure Workshop
A facilitated half-day that runs the book’s diagnostic on your firm, with the youngest people scoring first.
What you get: Your revenue blocks scored on both axes by your own team, facilitated so the ego tax stays low. The Exposure Matrix placed and totaled, with fuse-weighted revenue at risk computed. The marked-up P&L with a verdict per block. The beachhead recommendation. A written report: the diagnosis, the first-move recommendation, and the 90-day action plan.
What is in: One half-day session (virtual or on-site), up to 8 participants, the written report within 5 business days.
What is out: Implementation, pipeline building, offer design. Those are the next offer.
Fixed. Scoped to your firm.
Book the Workshop →Roughly one in three workshops leads to a transition engagement. That is a conversion rate, not a sales tactic; the diagnosis is the product.
The Transition Advisory
The book’s Part III, guided: from the diagnostic through the waves, with an operator who has run the sequence.
What you get: The beachhead designed: canvas, pricing model, playbook architecture, and the offer sheet. Fire-quadrant renewals repriced, collared, with Letter B drafted and the procurement campaign planned. The partner case built: the personal distribution table for every partner, the legacy bridge terms, the gate covenant. Monthly advisory sessions through the waves, with gate reviews that advance on evidence. Access to the network: engineers, librarians, and specialists from firms already across.
What is in: A 90-day initial engagement covering the beachhead and the first fire conversions, with optional quarterly renewals through the waves. Fixed price per phase, not hourly.
What is out: Delivery work, engineering, pipeline building. The advisory guides the crossing; your team and your network build it.
Fixed per phase. Scoped at the workshop or intake call.
Start the conversation →Fractional Chief Revenue Officer
The revenue leader your firm needs for the crossing, without the full-time hire your firm does not.
What you get: Revenue strategy, pipeline architecture, and sales leadership on a retained basis. The go-to-market built or rebuilt: ICP, offer positioning, demand engine, sales process, and the pricing conversation retrained. Pipeline reviews, deal coaching, and forecast discipline installed, not described. Hiring and onboarding of the permanent revenue leader when the firm is ready, with a clean handoff.
What is in: Two to three days per week of embedded leadership, monthly retainer, 90-day minimum, with 30-day renewal cycles.
What is out: Delivery work, verification, engineering. I lead the revenue side; your team and your network deliver the work.
The track record: Thirty years in advisory and technology consulting. Multiple CRO roles. Grew one consultancy from $20 million to $67 million and another global firm from $120 million to $178 million. Post-graduate AI/ML coursework at UT Austin.
Monthly retainer. Scoped at the intake call.
Book a Call →The fractional engagement ends one of two ways: you hire a permanent CRO and I hand off clean, or your partners carry the revenue function themselves on the new model and I step back. Both are success.
The Drafter Session
90 minutes, live, and you leave with a working AI-based proposal and SOW drafting system installed in your workspace.
What you get: A configured AI drafting system that produces proposals and SOWs from your offer canvases, on your templates, in your voice. Live build: we install it together in 90 minutes, working on a real deal in your pipeline. The system writes the first draft; you own the judgment and the signature.
What is in: The 90-minute live session, the configured system, one follow-up tune-up call.
What is out: Ongoing support, template design, offer strategy. Those are the other offers.
$500, fixed.
Book a Session →These offers have edges on purpose. If the workshop shows that your firm’s exposure is low and your timeline is long, I will tell you, and the workshop fee is the only fee. The advisory is for firms whose diagnosis says move, not for firms whose consultant says buy. The fractional CRO is for firms that need embedded revenue leadership, not a strategy deck.