The Workbook

Eight tools. One afternoon. Start with the diagnostic.

The split: what stays true for five years is in the book. What changes quarterly is here, where it can be kept current.

Free with the book

The Starter Kit

#	Tool	What it does
1	The Exposure Diagnostic	The afternoon: blocks, scores, quadrants, fuses, verdicts
2	The Classic Firm P&L Model	Your baseline economics; the before picture
3	The RPE Calculator	Your position on the league table
4	The Offer Productization Canvas	Turns the beachhead into an offer with edges
5	The Pricing Model Selector	Chooses the model and walks the collar checklist
6	The Old-vs-New P&L Model	The destination case, for the partner meeting
7	The Agent Playbook	What done looks like, and the blank for your first
8	The Conversation Guide	The five moves, the scripts, the banned phrases

Unlock the Starter Kit

Members

The Subscription Library

Keeping benchmarks, templates, playbooks, and a tool landscape current is continuous work, and continuous work honestly priced is a subscription. This book practices what it preaches.

•Agreement and SOW template library

•Agent playbook library (13 playbooks)

•Compensation model and plan template

•Proposal and objection library

•IP inventory worksheet

•Stack evaluation matrix

•Migration planner

•Transition cash model

•Standards volume

•Quarterly refresh with changelog

The Operator’s Creed from Chapter 15: one page, no code required. Print it, argue with it, rewrite it in your own hand. Download the Creed →